PACKAGING-INNOVATIONS: Chance to discuss fruit packaging range at the NEC

Absorbent fruit packaging solutions

FRUIT packaging solutions are a big part of Sirane’s food packaging range – and there’s a chance to find out more at Packaging Innovations at the NEC later this month.

And with a range of other fruit & vegetable packaging solutions available – including absorbent fruit pads, cushioned absorbent pads for soft-fruit, fruit pads offering ethylene absorbency, breathable packaging films, and absorbent crepe packaging – as well as the innovative Life+ packaging system - there’s plenty of reasons to visit Sirane on stand E11.

Jeremy Haydn-Davies, sales director, said: “Packaging Innovations is always a great show, and we’re looking forward to seeing some old faces down there as well as making new contacts in the trade. Packaging is an integral part of any fresh product supply chain, so there may well be some visitors to the show working within the sector.

“Our anti-microbial technology will undoubtedly get plenty of attention – and rightly so as it is a terrific step-forward in absorbent fruit packaging. However, we’ll have plenty more for visitors to our stand, including breathable and compostable films.

“We’ve also got the absorbent fruit pad range, including cushioned pads and ethylene-absorbing pads that can be supplied without the added anti-microbial technology. For fruits such as cherries we can supply absorbent cherry pads or a lower-absorbency crepe.

“For many fruits – in particular soft and delicate fruits such as berries of all types, stone fruits, grapes etc, we’ve got packaging solutions that can make a real difference, helping to protect the product from potential damage and positively impacting on the shelf-life.”

However, it is ABV – our anti-microbial/anti-bacterial absorbent fruit packaging solution - which will undoubtedly be the new technology that generates the most interest.

Simon Balderson, Sirane MD, said: “For many years Sirane has been at the forefront of research into shelf-life extending technology for fruit in particular, and this latest product development combines ground-breaking work with existing technologies to create another major step forward. This really is headline news for the fruit-packaging world.

“Many companies have tried to deliver anti-microbial packaging, but this is an effective way of delivering the technology from within the pack right to the heart of the problem.

“Fruit often travels vast distances before it ends up on a supermarket shelf, and there is so much that can be done to help everyone in the supply chain reduce the amount of waste.”

Sirane’s new Dri-Fresh ABV pads contain a blend of natural bio-flavonoids and organic acids which work together to naturally enhance the fruit’s own protective defences. Combined with the absorbency within the pad, they offer an outstanding level of protection.

The technology can be supplied as standard absorbent pads or incorporated into our Dri-Fresh Soft-Hold pads – absorbent cushioned pads which prevent damage to soft-fruit during transportation. The technology is activated by moisture – functioning only when needed.

Simon Balderson added: “Shelf-life extension within fruit, particularly the soft-fruit world, is a big deal throughout the industry, and even just a few extra days makes a big difference.

“Soft-fruit has a short-shelf-life, meaning additional shelf-life is very valuable. It has little in the way of protective skin, so is vulnerable to fungal and bacterial degradation. As it is soft it is also vulnerable to damage during transportation – which can often be a long way.

“This is a completely natural solution to those problems that is very effective. What we’re doing is effectively taking the fruit’s own natural defence mechanism and supplying it when needed in a concentrated form. The results so far have proven to be very impressive.

“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.

“This complements our existing shelf-life extending technologies, including absorbent cushioned pads, anti-fungal pads, ethylene-absorbing pads and labels and more.”

Fruits that could potentially benefit from Dri-Fresh ABV or Dri-Fresh Soft-Hold ABV include all types of berries – strawberries, raspberries, blackberries and blueberries - as well as other fruits vulnerable to damage: tomatoes; apricots; kiwi fruit; nectarines, and grapes.

Sirane’s Dri-Fresh Soft-Hold absorbent cushioned pads are already being shipped in large quantities to berry producers across North and Central America – some of the biggest soft-fruit growing regions globally – with the product starting to appear on supermarket shelves worldwide, including the UK. Dri-Fresh Soft-Hold ABV will only increase this demand.

Sirane’s new factory in Guadalajara, Mexico, now supplies much of this demand.

Sirane is a highly innovative product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. The company’s specialisms include absorbent solutions.

Packaging Innovations takes place at the NEC, Birmingham, from February 28-March 1, 2018. Sirane’s stand can be found at E22 – right next to the Eco-Pack Theatre.

For more information on any products in our fruit packaging range, or to arrange an appointment at Packaging Innovations, visit www.sirane.com or email This email address is being protected from spambots. You need JavaScript enabled to view it..

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FRUIT LOGISTICA: Fresh produce packaging solutions and NPD, chance to meet up

Fruit Logistica in Berlin

SIRANE will once again be visiting Fruit Logistica in Berlin next month with Europe’s largest fresh produce show offering a great opportunity to meet customers old and new.

Last year’s Fruit Logistica saw the launch of a new packaging system for fresh produce by a company Sirane has been working in partnership with. Life+ was formally unveiled by Ilip on the Fruit Logistica Tech Stage during a presentation by the company’s R&D manager.

Karl Heggarty, Sirane sales manager for fresh produce packaging, said: “Over the years Sirane has always either exhibited at Fruit Logistica or visited. It’s a great show, and I’ll be visiting again this year – so if you’d like to meet up, do get in touch.

“There’s plenty to talk about – including Life+ which Sirane is heavily involved in, as well as number of other products including a range of different absorbent fruit pads, shelf-life extending bags and films, and even cooking bags for selling vegetables in.

“Life+ offers shelf-life extension by combining various elements into one complete packaging solution, including the anti-mist punnet tray, packaging films and absorbent technology.

“We offer the absorbency, with options including anti-bacterial and ethylene absorbency, both of which can have a positive impact on the shelf-life of soft and delicate fruits.

“During recent independently-run trials, portions of cut fruit - apples, pineapples, kiwi and melon – was receiving an additional two to four days shelf-life using Life+ when compared with standard tray and films, which would make a huge difference to retailers.”

The trials were run by the University of Turin, and commissioned by Ilip.

Karl added: “This particular trial was run using anti-bacterial fruit pads in the Life+ system. The report concluded that Life+ creates a micro-atmosphere in the pack, regulating the respiration rates of the fruits, and that it helps maintain the fruit’s texture.

“It also adds that Life+ reduces drip and subsequent microbial contamination, and also that the Life+ packaging system helps the fruit maintain a higher vitamin C content.”

In 2017 Life+ was awarded the prestigious gold award at Macfrut - a popular international produce exhibition show which was held in Rimini, Italy. The Macfrut gold medal, awarded by the L’Informatore Agrario and Cesena Fiera, is awarded by a jury of industry  

Anti-microbial absorbent fruit pad technology was Sirane’s major product launch at Fruit Logistica two years ago – but we’ll also have plenty more to talk about at the Berlin show.

But with a range of other fruit & vegetable packaging solutions – including breathable packaging films, ethylene-absorbent labels and absorbent crepe packaging – as well as Sirane Mexico and the Life+ system, there’s plenty of reasons to meet up.

Jeremy Haydn-Davies, sales director, said: “Our ABV technology has got plenty of attention over the last few years – and rightly so as it is a terrific step-forward in anti-microbial packaging. However, we’ll have plenty more to talk to any interested companies about, including absorbent pads and breathable and compostable films.

“We’ve got a wide range of absorbent pads suitable for all kinds of fruit and fulfilling all kinds of requirements, including cushioned pads and ethylene absorbent pads.

“ABV is a technology which is added to our absorbent pads, and releases anti-bacterials into the pack, extending shelf-life. It uses a combination of natural bioflavonoids and acids to help extend shelf-life, and is particularly good for berries and other delicate fruits.

“We’ve also got a great range of cooking bag solutions – perfect for adding value to sales of fresh vegetables. Fresh veg can be sold in a ready-to-cook format where the food is steam-cooked in the oven or microwave, and the guess-work is removed from cooking times.

“And don’t forget, Sirane is a packaging development company, so if you’re interested in finding a solution to a particular problem in your supply chain, and you think we might be able to help, this could be a good opportunity to find out more about Sirane.”

Fruit Logistica takes place in the German capital from February 6-8, 2018.

For more information on any Sirane fresh produce packaging solution, or to make an appointment to meet in Berlin, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 01952 230055.

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SOUTH AFRICA: Subtropical fruit packaging on show at regional event

Stacey Loader on the Sirane Southern Africa stand at SubTrop 2017

SIRANE Southern Africa’s team exhibited their range of fruit packaging solutions at Subtrop 2017 – with plenty of interest shown by the region’s subtropical fruit growers.

Around 500 producers attended the show – with feedback for the Sirane team and the sub-tropical fruit packaging products offered to the market overwhelmingly positive.

Stacey Loader, director of Sirane Southern Africa, said: “We’ve had some excellent results in terms of shelf-life extension for sub-tropical fruits using Sirane’s absorbent packaging range – and the symposium was a great opportunity to talk to people in the industry.

“Subtropical fruits – such as papaya, lychees, mangoes and avocadoes – are often exported vast distances – and so shelf-life is a very important factor in the supply chain. Subtropical fruits are popular around the world – but how to get them there fresh?

“Sirane’s absorbent fruit pads, which include ethylene absorbent options and anti-bacterial / anti-microbial options, can make a positive difference to actual shelf-life achieved.

“As a result of the feedback at the show, and the positive conversations we had, we’ll be running further product trials on lychees, mangoes and blueberries – all of which are products which can benefit significantly from packaging which can help to extend shelf-life.”

The Subtrop Marketing Symposium – held at the Ingwenyama Conference and Sport Resort, White River, South Africa - draws growers, packers, processors and exporters in the subtropical fruit and nut industries – and has been growing year on year as a show.

The programme for the day included a broad range of topics, ranging from the economic outlook of the industry to promotion and an insight into the international trade.

For more information on Sirane’s food packaging range, email This email address is being protected from spambots. You need JavaScript enabled to view it.. To contact Sirane Southern Africa, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call +27 (0)21 556 2949.

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OVERSEAS: Greece is the word for new international food packaging distributor

KAPELIS Packaging is the latest addition to the Sirane network of agents and distributors – with the aim of taking our food packaging products into the Greek market.

Kapelis Packaging are suppliers of both packaging machines and packaging consumables into the food industry, with products sold including trays, films and pouches – so Sirane’s product range is a great fit, which will allow them to increase their portfolio.

Sirane has a number of food packaging specialisms, including absorbency, shelf-life, ovenable and microwaveable bags, susceptors and many other packaging solutions. Products supplied into the fresh produce sector include absorbent fruit pads, anti-bacterial absorbent pads, cushioned pads and shelf-life-extending breathable packaging films..

Simon Balderson, Sirane MD, said: “We are very much looking forward to working with Kapelis Packaging, as their company offers us great potential in an area we don’t yet cover.

“Kapelis will be not only taking products already sold in the region, but also new innovations and technologies currently unknown in the area – an exciting venture and an opportunity that I am sure the Kapelis Packaging team are in a position to make the most of.”

Sirane is a highly innovative packaging product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural, and a number of agents and distributors across the world.

Products that Kapelis will offer the Greek market include absorbent pads for meat, fruit, poultry and seafood, anti-microbial pads, ovenable absorbent bags, oven/BBQ bags, steam-cooking bags for oven/microwave, boneguard protection for meat, and much more.

To contact Sirane call +44 1952 230055 or email sales director Jeremy Haydn-Davies at This email address is being protected from spambots. You need JavaScript enabled to view it.. To contact Kapelis in Greece, email George Tsitsis on This email address is being protected from spambots. You need JavaScript enabled to view it., call +30 210 6028770 or visit the company’s website which is www.kapelis.gr 

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SUBTROP: Sirane Southern Africa exhibiting at sub-tropical fruit show

SIRANE Southern Africa’s team are exhibiting their range of fruit packaging solutions at Subtrop 2017 – the flagship event for the sub-tropical fruit industry in the region.

The Subtrop Marketing Symposium draws growers, packers, processors and exporters in the subtropical fruit and nut industries – and has been growing year on year as a show.

Stacey Loader, director of Sirane Southern Africa, said: “We’ve had some excellent results in terms of shelf-life extension for sub-tropical fruits using Sirane’s absorbent packaging range.

“Sub-tropical fruits – such as papaya, lychees, mangoes and avocadoes – are often exported vast distances – and so shelf-life is a very important factor in the supply chain.

“Sirane’s absorbent fruit pads, which include ethylene absorbent options and anti-bacterial / anti-microbial options, can make a real difference to shelf-life actually achieved.

“Anyone attending the symposium is welcome to discuss this more on our stand and find out more about how incorporating out fruit packaging products can help your business.”

The Subtrop programme includes a broad range of topics, ranging from the economic outlook of the industry to promotion and an insight into the international trade.

The Subtrop Marketing Symposium takes place on Wednesday, November 8, at the Ingwenyama Conference and Sport Resort, White River, South Africa.

For more information on Sirane’s food packaging range, email This email address is being protected from spambots. You need JavaScript enabled to view it.. To contact Sirane Southern Africa, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call +27 (0)21 556 2949.

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