FRUIT FOCUS: Shelf-life extension hot topic at popular fruit show

Sirane's stand at Fruit Focus 2017

EXTENDING the life of packaged fresh produce was a hot-topic at this year’s Fruit Focus.

And with Sirane offering a range of innovative fruit & vegetable packaging solutions – including absorbent fruit pads, cushioned absorbent pads for soft-fruit, fruit pads offering ethylene absorbency, breathable packaging films, and absorbent crepe packaging – as well as the innovative Life+ packaging system - Sirane’s stand was kept busy.

Fruit Focus – held in East Malling, Kent, on July 19th – is one of the fruit industry’s most popular gatherings, and the perfect place to show off our full fruit-packaging range.

Karl Heggarty, sales manager for fresh produce, said: “We always enjoy Fruit Focus, it is a great event and a good place to catch up with some familiar faces from the industry – and of course a great opportunity to show our packaging solutions to some new faces.

“Shelf-life extension seemed a hot-topic at this year’s Fruit Focus, and of course extending the life of fruit and vegetables is one area where Sirane has plenty of expertise.”

Italian packaging supplier Ilip’s Life+ packaging system combines an anti-mist punnet, an absorbent pad supplied by Sirane and a packaging film – and has shown significant shelf-life extension. The Life+ system is suitable for use with a wide range of fruits.

Meanwhile Sirane’s new Dri-Fresh ABV pads contain a blend of natural bio-flavonoids and organic acids which work together to naturally enhance the fruit’s own protective defences. Combined with the absorbency within the pad, they offer outstanding protection.

With shelf-life extension a real driver within the industry at the moment – because of the potential savings – ABV also provoked plenty of interest among visitors to the stand.

The technology can be supplied as standard absorbent pads or incorporated into our Dri-Fresh Soft-Hold pads – absorbent cushioned pads which prevent damage to soft-fruit during transportation. The technology is activated by moisture – functioning only when needed.

Simon Balderson added: “Shelf-life extension within fruit, particularly the soft-fruit world, is a big deal throughout the industry, and even just a few extra days makes a big difference.

“Soft-fruit has a short-shelf-life, meaning additional shelf-life is very valuable. It has little in the way of protective skin, so is vulnerable to fungal and bacterial degradation. As it is soft it is also vulnerable to damage during transportation – which can often be a long way.

“This is a completely natural solution to those problems that is very effective. What we’re doing is effectively taking the fruit’s own natural defence mechanism and supplying it when needed in a concentrated form. The results so far have proven to be very impressive.

“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.

“This complements our existing shelf-life extending technologies, including absorbent cushioned pads, anti-fungal pads, ethylene-absorbing pads and labels and more.”

Fruits that could potentially benefit from Dri-Fresh ABV or Dri-Fresh Soft-Hold ABV include all types of berries – strawberries, raspberries, blackberries and blueberries - as well as other fruits vulnerable to damage: tomatoes; apricots; kiwi fruit; nectarines, and grapes.

Sirane’s Dri-Fresh Soft-Hold absorbent cushioned pads are already being shipped in large quantities to berry producers across North and Central America – some of the biggest soft-fruit growing regions globally – with the product starting to appear on supermarket shelves worldwide, including the UK. Dri-Fresh Soft-Hold ABV will only increase this demand.

Sirane is a highly innovative product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. The company’s specialisms include absorbent solutions.

For more information on our fruit packaging range email This email address is being protected from spambots. You need JavaScript enabled to view it..

Our next trade show in the fresh produce sector is Aneberries in Guadalajara, Mexico (August 9-11), where Sirane North America will have a stand. For more information on Sirane North America, or to make an appointment, email This email address is being protected from spambots. You need JavaScript enabled to view it.

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SHROPSHIRE BUSINESS AWARDS: Sirane shortlisted for export award

Sirane is a finalist in the Shropshire Business Awards

SIRANE has been shortlisted for the International Trade Through Export award in the Shropshire Business Awards organised by the Shropshire Chamber of Commerce.

The company now exports across the globe, and earlier this year the food packaging division’s export sales exceeded domestic UK sales for the first time the company’s history.

We’re exporting as far afield as New Zealand, and to countries as varied in size as the US and Liechenstein, with many export products sold into the fruit sector.

Simon Balderson, Sirane MD, said: “Our export business has been steadily growing for a number of years, and we’ve had a number of people, both as agents/distributors and here in Telford, working hard on introducing our products to new markets overseas, particularly packaging solutions for fruit.

“We’re now starting to see the fruits of our labour, with well-established regular overseas trade in around 25 countries, and orders also coming in from many more nations.

“Food may be very different across the world, and the supply chains may vary in the way they work, but ultimately the problems experienced are often similar. Effective packaging solutions, shelf-life extension, convenience for the consumer…. everyone wants the same.”

Sirane is also expanding its international presence in other ways. Additional manufacturing is already operational in Antalya, Turkey and Guadalajara, Mexico, and within the next month a third overseas site, close to the Russian capital Moscow will also begin manufacturing.

We also have companies successfully established in South Africa and Poland.

Sirane is an innovative food packaging development-to-manufacture company, with vast expertise in absorbency and material science, selling packaging solutions including absorbent pads, oven and microwave-ready packaging, protective packaging and more. The company also has a medical division – Enaris – and a horticultural division.

Product developments such as cushioned absorbent pads for soft-fruit and anti-microbial absorbent packaging have helped generate significant interest from overseas buyers.

The Shropshire Business Awards finals will be held on Friday, June 23rd at the International Centre, Telford. 2017 is the 17th time the popular awards have been held.

For more information, visit our website www.sirane.com or call +44 1952 230055.

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Life+ packaging system for fresh produce wins gold award at Macfrut

AN innovative fruit packaging solution which uses shelf-life extending technology from Sirane was awarded a prestigious gold award at the recent Macfrut show in Italy.

Sirane has been working alongside Italian firm Ilip in creating a complete packaging system – Life+ - which was unveiled at Fruit Logistica in Berlin at the start of the year.

Karl Heggarty, Sirane sales manager for fresh produce packaging, said: “Life+ offers shelf-life extension by combining various elements into one complete packaging solution, including the anti-mist punnet tray, packaging films and absorbent technology.

“We offer the absorbency, with options including anti-bacterial and ethylene absorbency, both of which can have a positive impact on the shelf-life of soft and delicate fruits.

“Macfrut capped a busy few months for the team behind the Life+ project, as since the turn of the year they’ve also been to Fruit Logistica in Berlin and Berry Congress in Rotterdam.

“This award shows how good the product is, and is well deserved by the Ilip team.”

Macfrut, a popular international produce exhibition show, was held in Rimini, Italy, from May 10-12. The Macfrut gold medal, awarded by the L’Informatore Agrario and Cesena Fiera, is awarded by a jury of industry experts for the most significant technical innovations in terms of environmental and economic sustainability and improvement in product quality.

Roberto Zanichelli, Ilip sales and marketing director, said: ““Life+ has been gathering substantial positive reactions from our partners and from the sector in general.

“This is proof of the impact our project will have on product shelf life and on the maintenance of freshness when it comes to delicate products, such as berries, strawberries, cherry-tomatoes and grapes, on which tests have been very successful.”

Sirane manufactures a range of fruit packaging solutions, including absorbent pads, cushioned fruit pads, anti-microbial pads and pads with ethylene absorbency.

We also offer a range of shelf-life extending breathable bags and films.

Sirane also opened additional manufacturing recently in Guadalajara, Mexico, in the heart of the country’s berry growing region – meaning growers can work with a local supplier.

For more information, visit www.sirane.com or email This email address is being protected from spambots. You need JavaScript enabled to view it.

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Sirane Central America: manufacturing within weeks

IN just a few weeks production will begin at Sirane Central America – our new factory in the heart of Mexico – the culmination of months of planning and preparation.

Sirane Central America is based in Guadalajara, close to the major berry growing regions and the headquarters of many major growers, and will focus initially on absorbent fruit pads – with the market for berries in particular and soft-fruit in general the major target.

However, plans are already well underway to expand manufacturing in the early part of 2017 to include other food packaging solutions, including cooking bags.

Simon Balderson, Sirane MD, said: “Sirane Central America is a major step for the company. It’s been a challenge, opening up a new factory thousands of miles away and then filling it with machinery built here in Telford – but then we love a challenge at Sirane.

“People often ask us why Mexico? Well Mexico is the perfect place for Sirane to begin manufacturing. Certainly in soft-fruit terms, it is one of the world’s major producers, but geographically it is also quite a distance from many of its major export markets.

“This means shelf-life matters to the Mexican growers, and they understand its importance. They are very experienced and highly educated in this area, so it fits perfectly for us. The Mexican fruit export market has grown significantly in recent years following investment.

“Sirane’s invested a lot of time in recent years on shelf-life extension for fresh produce, and we’ve now got some very effective products. Everything fits together perfectly.”

Mexico’s soft-fruit industry is one of the largest in the world. Its temperature, height above sea-level and rainfall make growing conditions absolutely ideal. Enormous quantities of fruit including strawberries, blackberries, raspberries and blueberries are exported to Europe, North America and over to the Far East – making packaging vitally important.

An astonishing 97% of blueberries for example are exported – and earlier this year the country began exporting them to the ever-growing Chinese market for the first time.

Other regions of North, South and Central America are also significant exporters of fruit, and so Sirane Central America will be in an ideal location to supply demand across the entire region – a demand driven by a worldwide demand for berries 365 days a year…

In 2014 the US produced 563.2 million pounds of cultivated blueberries, but due to year-round demand still imported 234.7 million pounds, worth $530.5 million, 60% of which came from Chile. With 355.9 million pounds of strawberries imported – 99.7% of which came from Mexico – and more than $1 million worth of raspberries, the scale of the industry in the Americas becomes clear, and this is without exports leaving the continent.

Simon added: “I’ve visited the region myself, and found the growers to be very receptive to new technology, and keen to get involved. They are seriously excited by what we’re offering.

“By opening manufacturing in Mexico, Sirane can now offer better service and better technology to the region, whilst also gaining from their knowledge and expertise. The transport links will also connect us with major markets in Central and North America.

“The location in Guadalajara is perfect, close to the major growing regions and so close to customers, and on a new innovation park with easy access to the Pan-American Highway – meaning it is well connected by road with much of North and Central America.

“We’ll also be able to supply into South America, and in particular the berry markets in Chile and Uruguay. Our new base in Mexico will make serving these markets much easier.”

Sirane offers a range of absorbent pads for fruit, including standard absorbency, absorbent ‘cushioned ‘ Soft-Hold bubble pads, and our new Dri-Fresh ABV anti-microbial pads, which contain a blend of natural bio-flavonoids and organic acids which naturally enhance fruit’s own protective defences. We also offer pads with incorporated ethylene absorbency.

All of these products will be manufactured at the new 1,500 sq m unit in Guadalajara, in an innovation park where there is scope to expand the site as the business grows.

And plans for further manufacturing are already in place for the first part of 2017. Sirane offers a wide range of oven and microwave-ready cooking solutions, and it is this Sira-Cook range of products which will be the next focus for Sirane Central America.

Adam Green, president of Sirane North America, said: “We already have a significant amount of business which can be supplied from Guadalajara, and manufacturing in Mexico will give us a terrific opportunity to grow this business across the whole of the Americas.”

Our Sira-Cook range includes steam-cooking bags for the oven/microwave & cooking bags for the oven/BBQ – both great for over-the counter sales and grab and go. The bags allow retailers to sell ‘fresh ready meals’ in a format that is simple for the customer to cook.

Simon Balderson added: “Sirane Mexico will provide jobs in the region for engineers – we have already had a production manager in place, Gibran Guerrero, who was recruited locally and who has overseen the installation of the machinery and the preparation to begin manufacturing – plus scientists and in manufacturing. We have had great help from Pro Mexico in the UK, as well as the Mexican government and the local officials in Jalisco.

“Sirane Central America is a significant step for Sirane. We’ve been encouraged every step of the way, by people within the Mexican fruit industry and by government officials, and we’re now looking forward to the day very soon when the first products are made there.”

To contact Sirane Mexico, email Adam Green at This email address is being protected from spambots. You need JavaScript enabled to view it. or Josua Vega at This email address is being protected from spambots. You need JavaScript enabled to view it.. Jos is based locally and can be contacted on +521 333 8428 448.

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Aneberries proves fruitful for Sirane Central America team

Sirane's stand at Aneberries in Guadalajara

SIRANE Central America’s first trade show, Aneberries, was a chance to meet some of the Mexican fruit industry’s major players and share the company’s ambitious plans for Mexico.

Aneberries took place in Guadalajara earlier this month – just months before production begins in our new Mexico factory, from where we will be manufacturing a supplying a range of innovative food packaging products – starting with absorbent pads for soft-fruit.

Aneberries brought together most of the major growers and producers in Central America, together with suppliers, providing a forum for discussing industry-wide issues.

The show took place at the Expo Centre in Guadalajara – just a few miles from Sirane Central America’s new factory – from August 10-12. For Sirane’s Central America team it was a great chance to meet people from within the soft fruit industry and discuss their fruit packaging needs – and talk in depth about everything from shelf-life extension to supply.

Simon Balderson, Sirane MD, said: “Sirane Central America is a very exciting development for the company – our biggest ever expansion. Aneberries allowed us to meet many key contacts in the soft-fruit industry, and was a very useful and very successful few days for us.

“Our cushioned absorbent pads for berries are already proving very popular with growers in the region, and we’re working with them directly to further develop our product range. We’ve already got plenty of orders in place for when we begin manufacturing – as well as pads ready in the warehouse in Mexico for anyone who needs supplying sooner.

“Aneberries gave us a great opportunity to talk about the products, the options people have available to them in terms of sizes etc, and supply – and we’re the first company to begin manufacturing this type of product in Mexico itself, which has provoked a lot of interest, and a lot of goodwill, as people seem to appreciate the fact that we’re investing locally.”

Sirane Central America will begin full manufacturing in Guadalajara in early October - with the team currently working hard to get all the operational requirements in place. A manufacturing manager has been recruited and machinery is on its way. Sirane’s UK factory has full BRC accreditation, and Sirane Central America will operate to the same standards.

Sirane Central America is based in Guadalajara, close to Mexico’s major berry growing regions and the headquarters of many major growers, and will focus initially on absorbent fruit pads – with the market for berries in particular and soft-fruit in general the major target.

Simon Balderson said: “Sirane Mexico is a major step for the company – we’ve still got some work to do between now and September, but it is exciting times. It is important for us that the new manufacturing facility in Mexico is of the same standard as the UK, so we’ve got work to do getting the facility up to the levels that will meet BRC accreditation.

“All of this should be in place by October, when we will initially start by producing absorbent pads for soft fruit for the local market, and then we can grow the business from there. Aneberries was a great place to explain our products and our plans to the industry.”

Mexico’s booming soft-fruit industry is one of the largest in the world. Its temperature, height above sea-level and rainfall make growing conditions absolutely ideal. Vast quantities of fruit including strawberries, blackberries, raspberries and blueberries are exported to Europe, North America and even the Far East – making packaging vitally important.

Sirane offers a range of absorbent pads for fruit, including standard absorbency, absorbent ‘cushioned ‘ Soft-Hold bubble pads, and our new Dri-Fresh ABV anti-microbial pads, which contain a blend of natural bio-flavonoids and organic acids which naturally enhance fruit’s own protective defences. We also offer pads with ethylene absorbency incorporated.

All of these products will be manufactured at the new 1,500 sq m unit in Guadalajara, in an innovation park where there is scope to expand the site as the Mexican business grows. The long-term plan is to eventually begin manufacturing a range of food packaging products similar to those made in the UK, as well as medical and healthcare products.

To contact Sirane Mexico, email Adam Green at This email address is being protected from spambots. You need JavaScript enabled to view it. or Josua Vega at This email address is being protected from spambots. You need JavaScript enabled to view it.. Jos is based locally and can be contacted on +521 333 8428 448.

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