Fruit Focus... always a great event to attend
WE'RE a little sad this week... as we're not able to attend Fruit Focus. For many years Sirane has either taken a small stand at or visited the show in Kent that bills itself as 'the industry's premier fruit event'. And certainly in the UK I wouldn't argue with that billing... it's a great little event, always well attended, and great place to meet a few old faces, talk fruit, and make a few more contacts.
But this year, for various reasons, we just couldn't get there. In previous years we've taken some of our newer products, including our absorbent cushioned fruit pads for soft fruit and our shelf-life extending bags and films, and as fruit packaging solutions both have generated a lot of interest from visitors to the show. Sometimes it's nice to do the smaller, friendlier, less corporate shows... and Fruit Focus always felt a bit like a family gathering.
Next show on the fruit calendar for Sirane is likely to be Fruit Logistica in Berlin in early 2016, again a well-trodden path for Sirane.
But anyway, if you're off to Fruit Focus and was hoping to catch someone from Sirane there, sorry.... we couldn't make it. But do get in touch, or failing that we'll probably see you in Berlin.
MARK LINGARD, MARKETING