Anti-microbial fruit pads will get Fruit Logistica headlines... but we've plenty more besides

NEW anti-microbial absorbent fruit pad technology will be Sirane’s major product launch at Fruit Logistica next month – but we’ll also have plenty more on show as well.

The trade show in the German capital will be the first place we have shown our ABV technology to the world – and we are anticipating plenty of interest in the product.

And with a range of other fruit & vegetable packaging solutions – including breathable packaging films, ethylene-absorbent labels and absorbent crepe packaging – as well as Sirane Mexico, there’s plenty of reasons to visit our stand in Hall 8.2.

Fruit Logistica – which runs from February 3-5 in Berlin – is one of the world’s biggest fresh produce expos, and the perfect place to show off our full fruit-packaging range.

Jeremy Haydn-Davies, sales director, said: “Our ABV technology will get plenty of attention – and rightly so as it is a terrific step-forward in anti-microbial packaging. However, we’ll have plenty more for visitors to our stand, including breathable and compostable films.

“Sira-Flex Resolve is a bio-polymer that allows fresh produce to breathe, and can significantly extend the shelf-life of the product. It’s a product that we’ve taken to Fruit Logistica before, but it is a product that it constantly being further developed and further refined.

“We’ve also got the absorbent fruit pad range, including cushioned pads and ethylene-absorbing pads that can be supplied without the added ABV technology. For fruits such as cherries we can supply absorbent cherry pads or a lower-absorbency crepe packaging.”

However, ABV will undoubtedly be the new technology that grabs the headlines.

Simon Balderson, Sirane MD, said: “For many years Sirane has been at the forefront of research into shelf-life extending technology for fruit in particular, and this latest product development combines ground-breaking work with existing technologies to create another major step forward. This really is headline news for the fruit-packaging world.

“Many companies have tried to deliver anti-microbial packaging, but this is an effective way of delivering the technology from within the pack right to the heart of the problem.”

Sirane’s new Dri-Fresh ABV pads contain a blend of natural bio-flavonoids and organic acids which work together to naturally enhance the fruit’s own protective defences. Combined with the absorbency within the pad, they offer an outstanding level of protection.

The technology can be supplied as standard absorbent pads or incorporated into our Dri-Fresh Soft-Hold pads – absorbent cushioned pads which prevent damage to soft-fruit during transportation. The technology is activated by moisture – functioning only when needed.

Simon Balderson added: “Shelf-life extension within fruit, particularly the soft-fruit world, is a big deal throughout the industry, and even just a few extra days makes a big difference.

“Soft-fruit has a short-shelf-life, meaning additional shelf-life is very valuable. It has little in the way of protective skin, so is vulnerable to fungal and bacterial degradation. As it is soft it is also vulnerable to damage during transportation – which can often be a long way.

“This is a completely natural solution to those problems that is very effective. What we’re doing is effectively taking the fruit’s own natural defence mechanism and supplying it when needed in a concentrated form. The results so far have proven to be very impressive.

“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.

“This complements our existing shelf-life extending technologies, including absorbent cushioned pads, anti-fungal pads, ethylene-absorbing pads and labels and more.”

Fruits that could potentially benefit from Dri-Fresh ABV or Dri-Fresh Soft-Hold ABV include all types of berries – strawberries, raspberries, blackberries and blueberries - as well as other fruits vulnerable to damage: tomatoes; apricots; kiwi fruit; nectarines, and grapes.

Sirane’s Dri-Fresh Soft-Hold cushioned pads are already being shipped in large quantities to berry producers across North and Central America and Chile – some of the biggest soft-fruit growing regions globally – with the product starting to appear on supermarket shelves worldwide, including the UK. Dri-Fresh Soft-Hold ABV will only increase this demand.

Sirane’s new factory in Guadalajara, Mexico, will be supplying much of this demand – and if you’re from the region, Sirane Mexico itself is another good reason to pay a visit.

Based in the heart of the Mexican growing region – and close to many of the region’s major berry producers – Sirane Mexico opened earlier this month. The 1,500 sq m unit will initially focus on manufacturing fruit packaging into this rapidly-expanding industry.

Dri-fresh Soft-Hold fruit cushioning pads are ‘absorbent bubble pads’ – perfect for berries of all types - combining the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent product presentation. We also have Dri-Fresh Fresh-Hold EA pads, which are absorbent pads with ethylene absorbency built-in.

Sirane is a highly innovative product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. The company specialises in absorbent solutions

Sirane will be exhibiting at Fruit Logistica in Berlin from February 3-5, 2016. Our stand is B-09, Hall 8.2. Anyone wanting to know more about any products is welcome to visit...

 

For more information, visit www.sirane.com or email This email address is being protected from spambots. You need JavaScript enabled to view it.

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Sirane Mexico creating a buzz in the fruit packaging world

SIRANE’S new factory in Jalisco province in the heart of the Mexican berry-growing region opens in just a few days’ time – and has already generated a lot of interest.

Sirane Mexico is the culmination of months of hard work from many people – but with inquiries coming in already, the decision to open in Central America already looks justified.

Sirane Mexico will be based in Guadalajara, close to the major berry growing regions and the headquarters of many major growers, and will focus initially on absorbent fruit pads.

And strong news coverage – including a feature in the popular Eurofruit magazine which features both Sirane Mexico and a new anti-microbial fruit packaging development – has generated considerable interest in the project ahead of Fruit Logistica next month.

And for any of the growers in South, Central and North America wanting to know more, the Berlin trade show will offer a first opportunity to meet some of the Sirane team.

Simon Balderson, Sirane MD, said: “Mexico is the perfect place for Sirane to begin manufacturing – and recent interest has proven that to be the case. Certainly in soft-fruit terms, it is one of the world’s major producers due to its favourable climate, but geographically Mexico is also quite a distance from many of its major export markets.

“This means shelf-life matters to the Mexican growers, and they understand its importance. They are very experienced and highly educated in this area, but have never had anyone on their doorstop offering the services that Sirane can offer, so it fits perfectly for us.

“I’ve visited the region myself, and found the growers to be very receptive to new technology, and keen to get involved. They are seriously excited by what we’re offering.

“By opening manufacturing in Mexico, Sirane will be able to offer better service and better technology to the region, whilst also gaining from their knowledge and expertise.

“We’d be happy to share our plans for the region with any visitors to Fruit Logistica, and talk through the products and technology we’ll be offering to the fruit growers in the region.”

Mexico’s soft-fruit industry is one of the largest in the world. Its temperature, height above sea-level and rainfall make growing conditions absolutely ideal. Vast quantities of fruit including strawberries, blackberries, raspberries and blueberries are exported to Europe, North America and even the Far East – making the packaging vitally important.

Sirane offers a range of absorbent pads for fruit, including standard absorbency, absorbent ‘cushioned ‘ bubble pads, and our new Dri-Fresh ABV pads, which contain a blend of natural bio-flavonoids and organic acids which naturally enhance fruit’s own protective defences. Together with the absorbency within the pad, they offer an outstanding level of protection.

The technology can be supplied as standard absorbent pads or incorporated into our Dri-Fresh Soft-Hold pads – absorbent cushioned pads which prevent damage to soft-fruit during transportation. The technology is activated by moisture – so only functions when needed.

Simon Balderson, Sirane MD, added: “This is a completely natural solution to those problems that is very effective. What we’re doing is effectively taking the fruit’s own natural defences and supplying it when needed in a concentrated form. The results so far have proven to be very impressive, with trials showing shelf-life extension of several days.

“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.”

All of these products will be manufactured at the new 1,500 sq m unit in Guadalajara, in an innovation park where there is scope to expand the site as the Mexican business grows.

To contact Sirane Mexico, email Adam Green at This email address is being protected from spambots. You need JavaScript enabled to view it. or Josua Vega at This email address is being protected from spambots. You need JavaScript enabled to view it.. Jos is based locally and can be contacted on +521 333 8428 448.

Sirane will be exhibiting at Fruit Logistica in Berlin from February 3-5, 2016. Our stand is B-09, Hall 8.2. Anyone wanting to know more about any products is welcome to visit....

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Anti-microbial fruit pad technology to be launched at Fruit Logistica

NEW absorbent fruit pad technology which uses anti-microbials effectively to extend the shelf-life of soft and delicate fruits will be Sirane’s major product launch at Fruit Logistica.

The trade show in the German capital will be the first place we have shown our ABV technology to the world – and we are anticipating a lot of interest in the product.

Fruit Logistica – which runs from February 3-5 in Berlin – is one of the world’s biggest fresh produce expos, and the perfect place to introduce this innovative fruit pad.

Simon Balderson, Sirane MD, said: “For many years Sirane has been at the forefront of research into shelf-life extending technology for fresh produce, and this latest product development combines ground-breaking work with existing technologies to create another major step forward. We just can’t wait for Fruit Logistica to begin.

“Many companies have tried to deliver anti-microbial packaging, but this is an effective way of delivering the technology from within the pack right to the heart of the problem.

“Not only do we have the ABV launch, but we’re also on the verge of opening the doors of Sirane Mexico – so a lot of the major soft fruit markets that will benefit from the new fruit pad technology will also have a manufacturing facility based close by, making supply easy.”

Sirane’s new Dri-Fresh ABV pads contain a blend of natural bio-flavonoids and organic acids which work together to naturally enhance the fruit’s own protective defences. Combined with the absorbency within the pad, they offer an outstanding level of protection.

The technology can be supplied as standard absorbent pads or incorporated into our Dri-Fresh Soft-Hold pads – absorbent cushioned pads which prevent damage to soft-fruit during transportation. The technology is activated by moisture – functioning only when needed.

Simon Balderson added: “Shelf-life extension within fruit, particularly the soft-fruit world, is a big deal throughout the industry, just a few extra days can make a big difference.

“Soft-fruit has a short-shelf-life, meaning additional shelf-life is very valuable. It has little in the way of protective skin, so is vulnerable to fungal and bacterial degradation. As it is soft it is also vulnerable to damage during transportation – which can often be a long way.

“This is a completely natural solution to those problems that is very effective. What we’re doing is effectively taking the fruit’s own natural defence mechanism and supplying it when needed in a concentrated form. The results so far have proven to be very impressive.

“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.

“This complements our existing shelf-life extending technologies, including absorbent cushioned pads, anti-fungal pads, ethylene-absorbing pads and labels and more.”

Dri-Fresh ABV has FDA approval, and approval for the EU is in hand. Successful trials have been held in the US with cut fruit – including strawberries – and in the Far East.

Those trials have shown shelf-life extension of several days. Simon Balderson added: “Actual shelf-life extension can be notoriously difficult to quantify, as it is affected by many parameters, however we believe this will offer several days or more additional shelf-life.”

Fruits that would potentially benefit from Dri-Fresh ABV or Dri-Fresh Soft-Hold ABV include all types of berries – strawberries, raspberries, blackberries and blueberries - as well as other fruits vulnerable to damage including tomatoes, apricots, kiwi fruit, nectarines and grapes.

Sirane’s Dri-Fresh Soft-Hold cushioned pads are already being shipped in large quantities to berry producers across North and Central America and Chile – some of the biggest soft-fruit growing regions globally – with the product starting to appear on supermarket shelves worldwide, including the UK. Dri-Fresh Soft-Hold ABV will only increase this demand.

Sirane’s new factory in Guadalajara, Mexico, will be supplying much of this demand.

Based in the heart of the Mexican growing region – and close to many of the region’s major berry producers – Sirane Mexico opens mid-January. The 1,500 sq m unit will initially focus on manufacturing fresh produce packaging into this rapidly-expanding industry.

Dri-fresh Soft-Hold fruit cushioning pads are ‘absorbent bubble pads’ – perfect for berries of all types - combining the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent product presentation.

Other products on show at Fruit Logistica will include ethylene-absorbent fruit pads and ethylene-absorbent labels, cherry pads, absorbent crepe packaging for lining crates, and breathable bags and films for extending the shelf-life of fresh produce.

Sirane is a highly innovative product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. The company specialises in absorbent solutions

Sirane will be exhibiting at Fruit Logistica in Berlin from February 3-5, 2016. Our stand is B-09, Hall 8.2. Anyone wanting to know more about any products is welcome to visit...

For more information, visit www.sirane.com or email This email address is being protected from spambots. You need JavaScript enabled to view it.

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Sirane Mexico opening just in time for Fruit Logistica

SIRANE’S new factory in the heart of the Mexican berry-growing region in January 2016 opens in two weeks’ time – just a few weeks before Fruit Logistica in Berlin.

Sirane Mexico will be based in Guadalajara, close to the major berry growing regions and the headquarters of many major growers, and will focus initially on absorbent fruit pads.

And for any of the growers in South, Central and North America wanting to know more, the busy Berlin trade show will offer a first opportunity to meet some of the Sirane team.

Simon Balderson, Sirane MD, said: “Certainly in soft-fruit terms, Mexico is one of the world’s major producers, but geographically it is also quite a distance from many of its major export markets. Mexico is the perfect place for Sirane to begin manufacturing and it’s now only a few weeks until we’ll be moving in – meaning Fruit Logistica is timed perfectly.

“Shelf-life matters to the Central American growers, and they understand its importance. They are very experienced and highly educated in this area, so it fits perfectly for us.

“I’ve visited the region myself, and found the growers to be very receptive to new technology, and keen to get involved. They are seriously excited by what we’re offering.

“By opening manufacturing in Mexico, Sirane will be able to offer better service and better technology to the region, whilst also gaining from their knowledge and expertise.

“We’d be happy to share our plans for the region with any visitors to Fruit Logistica, and talk through the products and technology we’ll be offering to the fruit growers in the region.”

Mexico’s soft-fruit industry is one of the largest in the world. Its temperature, height above sea-level and rainfall make growing conditions absolutely ideal. Vast quantities of fruit including strawberries, blackberries, raspberries and blueberries are exported to Europe, North America and even the Far East – making packaging vitally important.

Sirane offers a range of absorbent pads for fruit, including standard absorbency, absorbent ‘cushioned ‘ bubble pads, and our new Dri-Fresh ABV pads, which contain a blend of natural bio-flavonoids and organic acids which naturally enhance fruit’s own protective defences. Together with the absorbency within the pad, they offer an outstanding level of protection.

The technology can be supplied as standard absorbent pads or incorporated into our Dri-Fresh Soft-Hold pads – absorbent cushioned pads which prevent damage to soft-fruit during transportation. The technology is activated by moisture – so only functions when needed.

Simon Balderson, Sirane MD, added: “This is a completely natural solution to those problems that is very effective. What we’re doing is effectively taking the fruit’s own natural defences and supplying it when needed in a concentrated form. The results so far have proven to be very impressive, with trials showing shelf-life extension of several days.

“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.”

All of these products will be manufactured at the new 1,500 sq m unit in Guadalajara, in an innovation park where there is scope to expand the site as the Mexican business grows.

To contact Sirane Mexico, email Adam Green at This email address is being protected from spambots. You need JavaScript enabled to view it. or Josua Vega at This email address is being protected from spambots. You need JavaScript enabled to view it.. Jos is based locally and can be contacted on +521 333 8428 448.

Sirane will be exhibiting at Fruit Logistica in Berlin from February 3-5, 2016. Our stand is B-09, Hall 8.2. Anyone wanting to know more about any products is welcome to visit....

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Natural fruit extract added to absorbent pads can add additional shelf-life to delicate & soft fruits

DELICATE and soft fruits could gain significant shelf-life extension thanks to a new Sirane technology using natural extracts which enhance the fruit’s own protection.

For many years Sirane has been at the forefront of research into shelf-life extending technology for fresh produce, and this latest product development combines ground-breaking work with existing technologies to create another major step forward.

Sirane’s new Dri-Fresh ABV pads contain a blend of natural bio-flavonoids and organic acids which work together to naturally enhance the fruit’s own protective defences. Together with the absorbency within the pad, they offer an outstanding level of protection.

The technology can be supplied as standard absorbent pads or incorporated into our Dri-Fresh Soft-Hold pads – absorbent cushioned pads which prevent damage to soft-fruit during transportation. The technology is activated by moisture – so only functions when needed.

Simon Balderson, Sirane MD, said: “Shelf-life extension within fruit, particularly the soft-fruit world, is a big deal in the industry, just a few extra days can make a big difference.

“Soft-fruit has a short-shelf-life and so additional shelf-life is very valuable. It has little in the way of protective skin, so is vulnerable to fungal and bacterial degradation. As it is soft it is also vulnerable to damage during transportation – which can often be a long way.

“This is a completely natural solution to those problems that is very effective. What we’re doing is effectively taking the fruit’s own natural defences and supplying it when needed in a concentrated form. The results so far have proven to be very impressive.

“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.

“This complements our existing shelf-life extending technologies, including absorbent cushioned pads, anti-fungal pads, ethylene-absorbing pads and labels and more.”

Dri-Fresh ABV has FDA approval, and approval for the EU is in hand. Successful trials have been held in the US with cut fruit – including strawberries – and in the Far East.

Those trials have shown shelf-life extension of several days. Simon Balderson added: “Actual shelf-life extension can be notoriously difficult to quantify, as it is affected by many parameters, however we believe this will offer several days or more additional shelf-life.”

Fruits that would potentially benefit from Dri-Fresh ABV or Dri-Fresh Soft-Hold ABV include all types of berries – strawberries, raspberries, blackberries and blueberries, as well as other fruits vulnerable to damage including tomatoes, apricots, kiwi fruit, nectarines and grapes.

Sirane’s Dri-Fresh Soft-Hold cushioned pads are already being shipped in large quantities to berry producers across North and Central America and Chile – some of the biggest soft-fruit growing regions globally – with the product starting to appear on supermarket shelves worldwide, including the UK. Dri-Fresh Soft-Hold ABV will only increase this demand.

Sirane’s new factory in Guadalajara, Mexico, will be supplying much of this demand.

Based in the heart of the Mexican growing region – and close to many of the region’s major producers – Sirane Mexico will open in January. The 1,500 sq m unit will initially focus on manufacturing fresh produce packaging into this rapidly-expanding industry.

Dri-fresh Soft-Hold fruit cushioning pads are ‘absorbent bubble pads’ – perfect for berries of all types - combining the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent product presentation.

Dri-Fresh Soft-Hold is available as loose pads of any size as well as reels for automatic packaging operations. Standard colours are red and black and other colours are available on request. The products are available for all global markets and applications.

Simon Balderson said: “The Soft-Hold surface has a unique ‘tear-drop’ embossing pattern which raises the fruit from the surface to encourage air-flow and inhibit sweating, damage and corresponding fungal growth. The thermo-formed pattern minimises the contact area between each berry and the surface and stops the berries from moving around the pack.

“The pad is absorbent and quickly absorbs and traps any leakage from the fruit to ensure clean and attractive presentation. The pure colours available highlight and contrast the natural colour of the fruit to give the best possible appearance and quality perception.

”A Dri-Fresh Soft-Hold ABV pad would have everything – it would offer effective absorbency, protective cushioning, and effective enhancement of the fruit’s own natural defences.”

The product complements an already impressive list of products perfect for transporting or selling fresh produce, including Dri-Fresh Resolve and Dri-Fresh Fresh-Hold absorbent pads and our incredible shelf-life extending film and bags, Sira-Flex Resolve.

Sirane is a highly innovative product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. The company specialises in absorbent solutions.

Sirane will be exhibiting at Fruit Logistica in Berlin from February 3-5, 2016. Our stand is B-09, Hall 8.2. Anyone wanting to know more about any products is welcome to visit....

 

For more information, visit www.sirane.com or email This email address is being protected from spambots. You need JavaScript enabled to view it.

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