SIRANE’S new manufacturing facility in Mexico should be in full production of absorbent fruit pads by September – with the team currently working hard to get all the operational requirements in place.
Sirane took formal possession in early June, and it is now all systems go, with machinery built at the company’s headquarters in Telford, UK, being sent over and installed in the factory ready for use, and the necessary modifications being made to the building. Sirane’s UK factory has full BRC accreditation, and Sirane Mexico will operate to the same standards.
And while the initial focus will be very much on the soft-fruit market – with a first trade show aimed very much at the country's burgeoning berry market lined up for August, ahead of production beginning - the ambitious team at Sirane Mexico have plans to actively develop other markets, including medical & healthcare.
Sirane Mexico is based in Guadalajara, close to the major berry growing regions and the headquarters of many major growers, and will focus initially on absorbent fruit pads – with the market for berries in particular and soft-fruit in general the major target.
But long-term the company has plans to develop a market for all of its food packaging range, particularly absorbent pads and cooking bags, as well as medical & healthcare products. Sirane’s expertise in absorbency and material science mean that the products we can make can be used in many varying and diverse industries on a global basis.
Simon Balderson said: “Sirane Mexico is a major step for the company – we’ve still got some work to do between now and September, but it is exciting times. It is important for us that the new manufacturing facility in Mexico is of the same standard as the UK, so we’ve got work to do getting the facility up to the levels that will meet BRC accreditation.
“All of this should be in place by September, when we can start producing absorbent pads for soft fruit for the local market, and then we can grow the business from there.
“Mexico has a large population and a growing economy, and is positioned geographically in a very good location – and our food packaging range will be of interest to many companies in the region, particularly those involved in the meat and seafood trade.
“Once we’re fully up and running we’ll be looking at what other opportunities our unique expertise in absorbency and material science will open up… whether it be food packaging, absorbency for use in medical environments, or even industrial products.
“It may well be the soft-fruit industry that took us to Mexico, but we’re not just opening a factory to make soft-fruit pads. There will be much more to come from Sirane Mexico.”
Mexico’s soft-fruit industry is one of the largest in the world. Its temperature, height above sea-level and rainfall make growing conditions absolutely ideal. Vast quantities of fruit including strawberries, blackberries, raspberries and blueberries are exported to Europe, North America and even the Far East – making packaging vitally important.
For these reasons the first trade show Sirane Mexico will exhibit at is a soft-fruit show, Aneberries, which takes place at the Expo Centre in Guadalajara from August 10-12.
Sirane offers a range of absorbent pads for fruit, including standard absorbency, absorbent ‘cushioned ‘ Soft-Hold bubble pads, and our new Dri-Fresh ABV anti-microbial pads, which contain a blend of natural bio-flavonoids and organic acids which naturally enhance fruit’s own protective defences. We also offer pads with ethylene absorbency incorporated.
All of these products will be manufactured at the new 1,500 sq m unit in Guadalajara, in an innovation park where there is scope to expand the site as the Mexican business grows.
Sirane’s food packaging division offers a wide range of products, including absorbent pads for meat, seafood, fruit, poultry and cheese, cooking bags for the oven, microwave and bbq, protective packaging such as sticky boneguard, and dividers for food presentation.
With a population of more than 122 million in Mexico alone – and great access to the Pan-American Highway connecting Guadalajara to the wider region – Sirane Mexico could well be kept very busy servicing the food packaging needs of South and Central America.
NEW absorbent fruit pad technology from Sirane which uses anti-microbials to extend the shelf-life of soft and delicate fruit proved a huge draw at Fruit Logistica in Berlin last week.
Fruit Logistica was the first place we have shown our ABV technology to the world – and we took it to the German capital expecting to generate a lot of interest in the product – but the response was overwhelming, with the first two days of the show particularly busy.
Jeremy Haydn-Davies, sales director, said: “As a new technology, our ABV absorbent fruit pads drew a lot of attention, and brought a lot of visitors to the stand. Shelf-life is such a big deal in the fruit trade, and so people are always interested in new developments.
“ABV is a great product, and as a result of contacts made at Fruit Logistica we expect to be running a number of trials in fruit packaging with companies from all over the world.”
Sirane’s new Dri-Fresh Fresh-Hold ABV pads contain a blend of natural bio-flavonoids and organic acids which work together to naturally enhance the fruit’s own protective defences. Combined with the absorbency within the pad, they offer an outstanding level of protection.
The technology can be supplied as standard absorbent pads or incorporated into our Dri-Fresh Soft-Hold pads – absorbent cushioned pads which prevent damage to soft-fruit during transportation. The technology is activated by moisture – functioning only when needed.
Simon Balderson added: “Shelf-life extension for fruit, particularly for the soft-fruit world, is a massive deal throughout the industry, just a few extra days can make a big difference
“Soft-fruit has a short-shelf-life, meaning additional shelf-life is very valuable. It has little in the way of protective skin, so is vulnerable to fungal and bacterial degradation. As it is soft it is also quite vulnerable to damage during transportation – often over vast distances.
“ABV is a completely natural solution to those problems that is very effective. What we’re doing is effectively taking the fruit’s own natural defence mechanism and supplying it when needed in a concentrated form. The results so far have proven to be very impressive.
“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.
“Many companies have tried to deliver anti-microbial packaging, but this is an effective way of delivering the technology from within the pack right to the heart of the problem.
“ABV complements our existing shelf-life extending technologies, including absorbent cushioned pads, anti-fungal pads, ethylene-absorbing pads and labels and more.”
Dri-Fresh Fresh-Hold ABV has full FDA and EU approval. Very successful trials of ABV have already been held in the US with cut fruit – including strawberries – and in the Far East.
Those trials have shown shelf-life extension of several days. Simon Balderson added: “Actual shelf-life extension can be notoriously difficult to quantify, as it is affected by many parameters, however we believe this will offer several days or more additional shelf-life.
“What we always suggest is that customers run their own trials in their own supply chain, and see for themselves – with their own unique parameters – how the product works.”
Fruits that would potentially benefit from ABV technology include all types of berries – strawberries, raspberries, blackberries and blueberries - as well as other fruits vulnerable to damage including tomatoes, apricots, kiwi fruit, nectarines and grapes.
Sirane’s Dri-Fresh Soft-Hold cushioned pads are already being shipped in large quantities to berry producers across North and Central America and Chile – some of the biggest soft-fruit growing regions globally – with the product starting to appear on supermarket shelves worldwide, including the UK. Dri-Fresh Soft-Hold ABV will only increase this demand.
Sirane’s manufacturing facility in Guadalajara, Mexico, will be supplying much of this demand – and Adam Green, president of Sirane North America, was on the stand in Berlin to answer any questions from growers and exporters in the region wanting to know more.
Based right in the heart of the Mexican growing region – and close to many of the region’s major berry producers – Sirane Mexico opened mid-January. The 1,500 sq m unit will initially focus on manufacturing fresh produce packaging into this rapidly-expanding industry.
Sirane’s Dri-fresh Soft-Hold fruit cushioning pads are ‘absorbent bubble pads’ – perfect for berries of all types - combining the cushioning and protective properties of traditional bubble films with effective absorbency, high permeability and excellent product presentation.
Other products on show at Fruit Logistica included ethylene-absorbent fruit pads and ethylene-absorbent labels, cherry pads, absorbent crepe packaging for lining crates, and breathable bags and films for extending the shelf-life of fresh produce.
Jeremy Haydn-Davies added: “Other products, especially our standard absorbent fruit pads and our products offering ethylene absorbency, generated a lot of interest. Fruit Logistica has always been a good show for us – and 2016 proved to be no exception.”
Sirane is a highly innovative product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. The company specialises in absorbent solutions
The next trade show where Sirane is exhibiting is Packaging Innovations at the NEC, Birmingham, from February 24-25. Our stand is F22. For more information, visit www.sirane.com