Aneberries proves fruitful for Sirane Central America team

Sirane's stand at Aneberries in Guadalajara

SIRANE Central America’s first trade show, Aneberries, was a chance to meet some of the Mexican fruit industry’s major players and share the company’s ambitious plans for Mexico.

Aneberries took place in Guadalajara earlier this month – just months before production begins in our new Mexico factory, from where we will be manufacturing a supplying a range of innovative food packaging products – starting with absorbent pads for soft-fruit.

Aneberries brought together most of the major growers and producers in Central America, together with suppliers, providing a forum for discussing industry-wide issues.

The show took place at the Expo Centre in Guadalajara – just a few miles from Sirane Central America’s new factory – from August 10-12. For Sirane’s Central America team it was a great chance to meet people from within the soft fruit industry and discuss their fruit packaging needs – and talk in depth about everything from shelf-life extension to supply.

Simon Balderson, Sirane MD, said: “Sirane Central America is a very exciting development for the company – our biggest ever expansion. Aneberries allowed us to meet many key contacts in the soft-fruit industry, and was a very useful and very successful few days for us.

“Our cushioned absorbent pads for berries are already proving very popular with growers in the region, and we’re working with them directly to further develop our product range. We’ve already got plenty of orders in place for when we begin manufacturing – as well as pads ready in the warehouse in Mexico for anyone who needs supplying sooner.

“Aneberries gave us a great opportunity to talk about the products, the options people have available to them in terms of sizes etc, and supply – and we’re the first company to begin manufacturing this type of product in Mexico itself, which has provoked a lot of interest, and a lot of goodwill, as people seem to appreciate the fact that we’re investing locally.”

Sirane Central America will begin full manufacturing in Guadalajara in early October - with the team currently working hard to get all the operational requirements in place. A manufacturing manager has been recruited and machinery is on its way. Sirane’s UK factory has full BRC accreditation, and Sirane Central America will operate to the same standards.

Sirane Central America is based in Guadalajara, close to Mexico’s major berry growing regions and the headquarters of many major growers, and will focus initially on absorbent fruit pads – with the market for berries in particular and soft-fruit in general the major target.

Simon Balderson said: “Sirane Mexico is a major step for the company – we’ve still got some work to do between now and September, but it is exciting times. It is important for us that the new manufacturing facility in Mexico is of the same standard as the UK, so we’ve got work to do getting the facility up to the levels that will meet BRC accreditation.

“All of this should be in place by October, when we will initially start by producing absorbent pads for soft fruit for the local market, and then we can grow the business from there. Aneberries was a great place to explain our products and our plans to the industry.”

Mexico’s booming soft-fruit industry is one of the largest in the world. Its temperature, height above sea-level and rainfall make growing conditions absolutely ideal. Vast quantities of fruit including strawberries, blackberries, raspberries and blueberries are exported to Europe, North America and even the Far East – making packaging vitally important.

Sirane offers a range of absorbent pads for fruit, including standard absorbency, absorbent ‘cushioned ‘ Soft-Hold bubble pads, and our new Dri-Fresh ABV anti-microbial pads, which contain a blend of natural bio-flavonoids and organic acids which naturally enhance fruit’s own protective defences. We also offer pads with ethylene absorbency incorporated.

All of these products will be manufactured at the new 1,500 sq m unit in Guadalajara, in an innovation park where there is scope to expand the site as the Mexican business grows. The long-term plan is to eventually begin manufacturing a range of food packaging products similar to those made in the UK, as well as medical and healthcare products.

To contact Sirane Mexico, email Adam Green at This email address is being protected from spambots. You need JavaScript enabled to view it. or Josua Vega at This email address is being protected from spambots. You need JavaScript enabled to view it.. Jos is based locally and can be contacted on +521 333 8428 448.

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Aneberries a good launch pad for Sirane Central America

Aneberries is a major soft-fruit show in Guadalajara

SIRANE Central America’s first trade show, Aneberries, takes place in Guadalajara in early August – just a few months before production begins in our new Mexico factory.

Aneberries brings together most of the major growers and producers in Central America, together with suppliers, with a focus providing a forum for discussing industry-wide issues.

The show takes places at the Expo Centre in Guadalajara – just a few miles from Sirane Central America’s new factory – from August 10-12. Sirane’s Central America team will be promoting products aimed at extending the shelf-life of soft-fruit/berries.

Simon Balderson, Sirane MD, said: “Aneberries is a perfect show for Sirane Central America. It’s very much an industry gathering, sharing of information, and held for the mutual benefit of everyone involved in the rapidly-expanding Mexican soft-fruit industry.

“Sirane Central America is a very exciting development for the company – our biggest ever expansion – and I am really looking forward to supporting the team at this event.

“Our cushioned absorbent pads for berries are already proving very popular with growers in the region, and we’re working with them directly to further develop our product range.”

Sirane Central America should be in full production by September – with the team currently working hard to get all the operational requirements in place.

Sirane took formal possession in early June, and it is now all systems go, with machinery built at the company’s headquarters in Telford, UK, being sent over and installed in the factory ready for use, and the necessary modifications being made to the building. Sirane’s UK factory has full BRC accreditation, and Sirane Mexico will operate to the same standards.

Sirane Central America is based in Guadalajara, close Mexico’s major berry growing regions and the headquarters of many major growers, and will focus initially on absorbent fruit pads – with the market for berries in particular and soft-fruit in general the major target.

Simon Balderson said: “Sirane Mexico is a major step for the company – we’ve still got some work to do between now and September, but it is exciting times. It is important for us that the new manufacturing facility in Mexico is of the same standard as the UK, so we’ve got work to do getting the facility up to the levels that will meet BRC accreditation.

“All of this should be in place by September, when we can start producing absorbent pads for soft fruit for the local market, and then we can grow the business from there. Aneberries will be a good place to explain our products and our plans to the industry.”

Mexico’s soft-fruit industry is one of the largest in the world. Its temperature, height above sea-level and rainfall make growing conditions absolutely ideal. Vast quantities of fruit including strawberries, blackberries, raspberries and blueberries are exported to Europe, North America and even the Far East – making packaging vitally important.

Sirane offers a range of absorbent pads for fruit, including standard absorbency, absorbent ‘cushioned ‘ Soft-Hold bubble pads, and our new Dri-Fresh ABV anti-microbial pads, which contain a blend of natural bio-flavonoids and organic acids which naturally enhance fruit’s own protective defences. We also offer pads with ethylene absorbency incorporated.

All of these products will be manufactured at the new 1,500 sq m unit in Guadalajara, in an innovation park where there is scope to expand the site as the Mexican business grows.

To contact Sirane Mexico, email Adam Green at This email address is being protected from spambots. You need JavaScript enabled to view it. or Josua Vega at This email address is being protected from spambots. You need JavaScript enabled to view it.. Jos is based locally and can be contacted on +521 333 8428 448. 

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Fruit packaging our focus for popular industry trade show

Absorbent cushioned pads for soft fruit

FRUIT Focus is always as well-attended event – and for Sirane it will be an opportunity to show-off new developments including anti-microbial absorbent packaging for fruit.

And with a range of other fruit & vegetable packaging solutions – including absorbent fruit pads, cushioned absorbent pads for soft-fruit, fruit pads offering ethylene absorbency, breathable packaging films, and absorbent crepe packaging – as well as Sirane Central America - there’s plenty of reasons to visit Sirane on stand 16.

Fruit Focus – which is in East Malling, Kent, on July 20th – is one of the fruit industry’s most popular gatherings, and the perfect place to show off our full fruit-packaging range.

Jeremy Haydn-Davies, sales director, said: “Fruit Focus is always a great show, especially if the sun comes out… and we’re looking forward to seeing some old faces down there as well as making new contacts in the trade. Our anti-microbial technology will get plenty of attention – and rightly so as it is a terrific step-forward in absorbent packaging. However, we’ll have plenty more for visitors to our stand, including breathable and compostable films.

“We’ve also got the absorbent fruit pad range, including cushioned pads and ethylene-absorbing pads that can be supplied without the added anti-microbial technology. For fruits such as cherries we can supply absorbent cherry pads or a lower-absorbency crepe.

“For many fruits – in particular soft and delicate fruits such as berries of all types, stone fruits, grapes etc, we’ve got packaging solutions that can make a real difference, helping to protect the product from potential damage and positively impacting on the shelf-life.”

However, it is ABV – our anti-microbial/anti-bacterial absorbent fruit packaging solution - which will undoubtedly be the new technology that generates the most interest.

Simon Balderson, Sirane MD, said: “For many years Sirane has been at the forefront of research into shelf-life extending technology for fruit in particular, and this latest product development combines ground-breaking work with existing technologies to create another major step forward. This really is headline news for the fruit-packaging world.

“Many companies have tried to deliver anti-microbial packaging, but this is an effective way of delivering the technology from within the pack right to the heart of the problem.

“Fruit often travels vast distances before it ends up on a supermarket shelf, and there is so much that can be done to help everyone in the supply chain reduce the amount of waste.”

Sirane’s new Dri-Fresh ABV pads contain a blend of natural bio-flavonoids and organic acids which work together to naturally enhance the fruit’s own protective defences. Combined with the absorbency within the pad, they offer an outstanding level of protection.

The technology can be supplied as standard absorbent pads or incorporated into our Dri-Fresh Soft-Hold pads – absorbent cushioned pads which prevent damage to soft-fruit during transportation. The technology is activated by moisture – functioning only when needed.

Simon Balderson added: “Shelf-life extension within fruit, particularly the soft-fruit world, is a big deal throughout the industry, and even just a few extra days makes a big difference.

“Soft-fruit has a short-shelf-life, meaning additional shelf-life is very valuable. It has little in the way of protective skin, so is vulnerable to fungal and bacterial degradation. As it is soft it is also vulnerable to damage during transportation – which can often be a long way.

“This is a completely natural solution to those problems that is very effective. What we’re doing is effectively taking the fruit’s own natural defence mechanism and supplying it when needed in a concentrated form. The results so far have proven to be very impressive.

“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.

“This complements our existing shelf-life extending technologies, including absorbent cushioned pads, anti-fungal pads, ethylene-absorbing pads and labels and more.”

Fruits that could potentially benefit from Dri-Fresh ABV or Dri-Fresh Soft-Hold ABV include all types of berries – strawberries, raspberries, blackberries and blueberries - as well as other fruits vulnerable to damage: tomatoes; apricots; kiwi fruit; nectarines, and grapes.

Sirane’s Dri-Fresh Soft-Hold absorbent cushioned pads are already being shipped in large quantities to berry producers across North and Central America – some of the biggest soft-fruit growing regions globally – with the product starting to appear on supermarket shelves worldwide, including the UK. Dri-Fresh Soft-Hold ABV will only increase this demand.

Sirane’s new factory in Guadalajara, Mexico, will be supplying much of this demand – and if you’re from the region or import from the region, Sirane Central America is another good reason to pay a visit. Sirane Central America will should begin operating in September.

Sirane is a highly innovative product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. The company specialises in absorbent solutions

For more information on any products in our fruit packaging range, or to arrange an appointment at Fruit Focus, visit www.sirane.com or email This email address is being protected from spambots. You need JavaScript enabled to view it..

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Sirane Mexico: soft-fruit trade show in August with full production planned for September

Sirane's new factory in Guadalajara, Mexico, will initially make soft-fruit pads  Sirane's new factory in Mexico will initially make soft-fruit packaging

SIRANE’S new manufacturing facility in Mexico should be in full production of absorbent fruit pads by September – with the team currently working hard to get all the operational requirements in place.

Sirane took formal possession in early June, and it is now all systems go, with machinery built at the company’s headquarters in Telford, UK, being sent over and installed in the factory ready for use, and the necessary modifications being made to the building. Sirane’s UK factory has full BRC accreditation, and Sirane Mexico will operate to the same standards.

And while the initial focus will be very much on the soft-fruit market – with a first trade show aimed very much at the country's burgeoning berry market lined up for August, ahead of production beginning - the ambitious team at Sirane Mexico have plans to actively develop other markets, including medical & healthcare.

Sirane Mexico is based in Guadalajara, close to the major berry growing regions and the headquarters of many major growers, and will focus initially on absorbent fruit pads – with the market for berries in particular and soft-fruit in general the major target.

But long-term the company has plans to develop a market for all of its food packaging range, particularly absorbent pads and cooking bags, as well as medical & healthcare products. Sirane’s expertise in absorbency and material science mean that the products we can make can be used in many varying and diverse industries on a global basis.

Simon Balderson said: “Sirane Mexico is a major step for the company – we’ve still got some work to do between now and September, but it is exciting times. It is important for us that the new manufacturing facility in Mexico is of the same standard as the UK, so we’ve got work to do getting the facility up to the levels that will meet BRC accreditation.

“All of this should be in place by September, when we can start producing absorbent pads for soft fruit for the local market, and then we can grow the business from there.

“Mexico has a large population and a growing economy, and is positioned geographically in a very good location – and our food packaging range will be of interest to many companies in the region, particularly those involved in the meat and seafood trade.

“Once we’re fully up and running we’ll be looking at what other opportunities our unique expertise in absorbency and material science will open up… whether it be food packaging, absorbency for use in medical environments, or even industrial products.

“It may well be the soft-fruit industry that took us to Mexico, but we’re not just opening a factory to make soft-fruit pads. There will be much more to come from Sirane Mexico.”

Mexico’s soft-fruit industry is one of the largest in the world. Its temperature, height above sea-level and rainfall make growing conditions absolutely ideal. Vast quantities of fruit including strawberries, blackberries, raspberries and blueberries are exported to Europe, North America and even the Far East – making packaging vitally important.

For these reasons the first trade show Sirane Mexico will exhibit at is a soft-fruit show, Aneberries, which takes place at the Expo Centre in Guadalajara from August 10-12.

Sirane offers a range of absorbent pads for fruit, including standard absorbency, absorbent ‘cushioned ‘ Soft-Hold bubble pads, and our new Dri-Fresh ABV anti-microbial pads, which contain a blend of natural bio-flavonoids and organic acids which naturally enhance fruit’s own protective defences. We also offer pads with ethylene absorbency incorporated.

All of these products will be manufactured at the new 1,500 sq m unit in Guadalajara, in an innovation park where there is scope to expand the site as the Mexican business grows.

Sirane’s food packaging division offers a wide range of products, including absorbent pads for meat, seafood, fruit, poultry and cheese, cooking bags for the oven, microwave and bbq, protective packaging such as sticky boneguard, and dividers for food presentation.

With a population of more than 122 million in Mexico alone – and great access to the Pan-American Highway connecting Guadalajara to the wider region – Sirane Mexico could well be kept very busy servicing the food packaging needs of South and Central America.

To contact Sirane Mexico, email Adam Green at This email address is being protected from spambots. You need JavaScript enabled to view it. or Josua Vega at This email address is being protected from spambots. You need JavaScript enabled to view it.. Jos is based locally and can be contacted on +521 333 8428 448.

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New fruit pad technology proves a huge hit at Fruit Logistica

 

NEW absorbent fruit pad technology from Sirane which uses anti-microbials to extend the shelf-life of soft and delicate fruit proved a huge draw at Fruit Logistica in Berlin last week.

Fruit Logistica was the first place we have shown our ABV technology to the world – and we took it to the German capital expecting to generate a lot of interest in the product – but the response was overwhelming, with the first two days of the show particularly busy.

Jeremy Haydn-Davies, sales director, said: “As a new technology, our ABV absorbent fruit pads drew a lot of attention, and brought a lot of visitors to the stand. Shelf-life is such a big deal in the fruit trade, and so people are always interested in new developments.

“ABV is a great product, and as a result of contacts made at Fruit Logistica we expect to be running a number of trials in fruit packaging with companies from all over the world.”

Sirane’s new Dri-Fresh Fresh-Hold ABV pads contain a blend of natural bio-flavonoids and organic acids which work together to naturally enhance the fruit’s own protective defences. Combined with the absorbency within the pad, they offer an outstanding level of protection.

The technology can be supplied as standard absorbent pads or incorporated into our Dri-Fresh Soft-Hold pads – absorbent cushioned pads which prevent damage to soft-fruit during transportation. The technology is activated by moisture – functioning only when needed.

Simon Balderson added: “Shelf-life extension for fruit, particularly for the soft-fruit world, is a massive deal throughout the industry, just a few extra days can make a big difference

“Soft-fruit has a short-shelf-life, meaning additional shelf-life is very valuable. It has little in the way of protective skin, so is vulnerable to fungal and bacterial degradation. As it is soft it is also quite vulnerable to damage during transportation – often over vast distances.

“ABV is a completely natural solution to those problems that is very effective. What we’re doing is effectively taking the fruit’s own natural defence mechanism and supplying it when needed in a concentrated form. The results so far have proven to be very impressive.

“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.

“Many companies have tried to deliver anti-microbial packaging, but this is an effective way of delivering the technology from within the pack right to the heart of the problem.

“ABV complements our existing shelf-life extending technologies, including absorbent cushioned pads, anti-fungal pads, ethylene-absorbing pads and labels and more.”

Dri-Fresh Fresh-Hold ABV has full FDA and EU approval. Very successful trials of ABV have already been held in the US with cut fruit – including strawberries – and in the Far East.

Those trials have shown shelf-life extension of several days. Simon Balderson added: “Actual shelf-life extension can be notoriously difficult to quantify, as it is affected by many parameters, however we believe this will offer several days or more additional shelf-life.

“What we always suggest is that customers run their own trials in their own supply chain, and see for themselves – with their own unique parameters – how the product works.”

Fruits that would potentially benefit from ABV technology include all types of berries – strawberries, raspberries, blackberries and blueberries - as well as other fruits vulnerable to damage including tomatoes, apricots, kiwi fruit, nectarines and grapes.

Sirane’s Dri-Fresh Soft-Hold cushioned pads are already being shipped in large quantities to berry producers across North and Central America and Chile – some of the biggest soft-fruit growing regions globally – with the product starting to appear on supermarket shelves worldwide, including the UK. Dri-Fresh Soft-Hold ABV will only increase this demand.

Sirane’s manufacturing facility in Guadalajara, Mexico, will be supplying much of this demand – and Adam Green, president of Sirane North America, was on the stand in Berlin to answer any questions from growers and exporters in the region wanting to know more.

Based right in the heart of the Mexican growing region – and close to many of the region’s major berry producers – Sirane Mexico opened mid-January. The 1,500 sq m unit will initially focus on manufacturing fresh produce packaging into this rapidly-expanding industry.

Sirane’s Dri-fresh Soft-Hold fruit cushioning pads are ‘absorbent bubble pads’ – perfect for berries of all types - combining the cushioning and protective properties of traditional bubble films with effective absorbency, high permeability and excellent product presentation.

Other products on show at Fruit Logistica included ethylene-absorbent fruit pads and ethylene-absorbent labels, cherry pads, absorbent crepe packaging for lining crates, and breathable bags and films for extending the shelf-life of fresh produce.

Jeremy Haydn-Davies added: “Other products, especially our standard absorbent fruit pads and our products offering ethylene absorbency, generated a lot of interest. Fruit Logistica has always been a good show for us – and 2016 proved to be no exception.”

Sirane is a highly innovative product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. The company specialises in absorbent solutions

The next trade show where Sirane is exhibiting is Packaging Innovations at the NEC, Birmingham, from February 24-25. Our stand is F22. For more information, visit www.sirane.com

 

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